about the project
The Brief
  • Design, build and activate a bespoke hospitality lounge
  • 5 Events in three months across Australia
  • Design and build a travelling set, so guest experience is the same in each location
This was an experiential event for Johnnie Walker that followed the Summer Cricket 5 day Test Series. Eventify was engaged to design & create, build, manage and host a travelling road show for Johnnie Walkers VIP’s, guests, media and celebrities.

This included setting up a 10m x 20m freestanding Hoecker tent and all the supporting infrastructure in each state around Australia over a three month period.

The build included all exterior set up; including marquee, kitchen, cool room, generators, lighting (both inside the marquee and outside for work and mood), fencing, security, catering and waste management.

Logistics also included travelling a bespoke set and interior fit out to each location, managing client product on arrival and during the event and ensuring WH&S and RSA was at best practice throughout the event.
Inside, included a sophisticated fit out, furnishings, staffing, audio and vision (including a direct feed of the cricket), mood lighting and a specifically designed audio soundscape with matching vision.

After each days cricket, there was an “after party” and brand ambassadors in bespoke uniforms were on hand to help guests and bartend. Part of the night was a cocktail experience using Johnnie Walker.
For everything, brand ambassadors and a brand “hands on” approach was used to ensure maximum guest experience and congruence with the brand.

«Just a quick note of thanks again! Our executive, customers and promo winners have passed on their thanks for what they said has been some of the best corporate hospitality they've experienced. Yet again, nothing was too much trouble..»

CHARLIE DOWNING

Brand Manager, Sponsorship Diageo Australia